The Yeovil Show returned to the showground last weekend, reviving the link between town and agriculture that was last seen in Yeovil 50 years ago and attracting 22,000 people over 2 days.
As you can see the sun shone on us and I was so happy to be there, I saw lots of smiles as I walked around the show and our canine friends looked happy too!
The show attracted loads of families and it was wonderful to see exhibitors young and old joining in wholeheartedly showing their livestock. I really enjoyed walking around capturing the spirit of the show on camera and I saw lots of other photographers taking photo’s too!
The Yeovil Show has brought with it a connection back to our agricultural roots, of countryside living at it’s very best, I believe making us more whole as a community.
For so long Yeovil has been linked with industry which of course is fantastic, and having worked in the aerospace industry since I left college until I had my children I’m proud and thankful of our industrial roots and ties with the military. I’m so happy the connection with agriculture is back. There was a nod to our aviation past and present, an amazing fly past by a WW2 Spitfire and a beautiful rendition from the Yeovilton Military Choir. I thought it a lovely to touch to have veterans there including Mini Ostler who at 103 worked at Westland Works (now Leonardo Finmeccanica) during WW2, thanks for your service Mini.
My little family enjoying the music and atmosphere
The weather was great for the show which is a relief when running a show that is predominantly outside. I made sure my children had their suncream and sun hats on, although they were still quite hot as you can see especially after a go on the giant inflatable bouncy castles!
We spotted these super cool cups from one of the vendors, the Master H and Little Miss cooled down with mixed slushies in these cool straw cups *might have shared LM’s* while we watched our friend Joe from The Joe Hardy Band play on the Introducing Stage sponsored by Radio Ninesprings and Waterloo Music.
The show was very relaxed, the straw bale seats set the tone, we sat with our friends (shown above) to watch Joe and Isaac play. Master H was particularly impressed with entertainment, especially the Bulldog Lings FMX stunts he watched with his friends Miss H and Master X.
His other love is bad ass tractors, this one did not disappoint! Just look at those wheels.
We made sure the kids stayed cool, the temp was pretty energy sapping for them so we indulged them in a Purbeck Ice Cream tub each before moving on to see the animals.
Master H and his BFF Master S watching the tractors in the main arena.
I loved the tasters in the Food Hall and chatted to quite a few vendors especially Quicke’s Cheese, Mark from Masons Yorkshire Gin and Kevin from Wiltshire Chilli Farm. I also tried some delicious vegan prosecco which I’d definitely buy if I had the weekend again.
Most of the vendors were just happy to be there which is heartening to hear on the first show back in 50 years. I love brands who care about their product and want to share that love with others.
I spent the weekend getting a feel for companies and falling for their ethos and enthusiam (or not). I believe brands who invest in chatting to people and making connections and take time to explain their processes and values were the real winners, because these are the brands I’ll buy from in future and shout about from the roof tops. These are the brands who embraced the spirit of the show.
I especially wish I’d bought Mark Mason out of Masons Yorkshire Gin, me and my friends are gin fans and it was really good gin (he let me try them all so I like him ALOT) and we had a lovely chat about his 3 gins (1 normal and 2 flavoured), although I didn’t buy from him on the day because I couldn’t carry it I will definitely be looking out for his product in the future because of the time he invested chatting with me.
I was intrigued with his tea flavoured gin made with Yorkshire Tea!
I also loved chatting to Rich the MD from Wyke Farms who I worked with on their recent #CheeseForTea campaign. I adore the Wyke Farms brand, my friends Tom and Em are Somerset farmers who supply milk to Wyke Farms so I love it for many reasons.
Rich has recently been named one of the Top 100 Faces of a Vibrant Economy, by professional services network, Grant Thornton. “The most important thing is to get up in the morning and to do things you believe are fundamentally right, that your ancestors and children would be proud of” says Richard Clothier – MD of Somerset cheesemaker Wyke Farms.
I love that and it’s a philosophy that I apply to my own life and we apply to our business in Yeovil. I know this is the same philosophy that Sam Mackenzie-Green applies to the Yeovil Show which is about so much more than the weekend it runs on. Sam had this to say about the weekend:
“We thoroughly enjoyed bringing the Yeovil Show back this year. It was an exciting and challenging project but the huge amount of positive feedback we’ve had since the Show has been wonderful. We really wanted to put on a memorable event that included so much of what is great about our area and I think we pulled it off! The support from the public was brilliant and we hope they will all be back next year and bring their friends!”
I couldn’t agree with Sam more, I think they pulled it off and gave us a show to be really proud of. I know the rest of the locals love the Yeovil Show too and have hailed it a huge success!
What the locals said:
“Was a great day out for the whole family with lots of attractions and variety. Definitely returning next time.” Leon Green
“Fantastic day out for the family with lots to see and do. Having just been told I have to go gluten free I was very excited to see a gluten free food van and it was amazing. Looking forward to the next one!” Ronnie Chenery
“Fantastic day out for all the family and good value for money.” Demelza Caines
“Quality show with beautiful livestock!” Peter Buckley
“Fun filled day packed with stuff to do. My 3 year old daughter was overwhelmed with all of the animals and loved that she could touch them all. We will definitely be returning next year.” Emmaline Spoors
“It was my first time at the show and I had a brilliant time, I would recommend it to anybody.” Sheila Smith
“What a fantastic day had by all, we as a family really enjoyed it… hope it will return year after year. Even my parents from Southampton came for a day out and loved it.” Kerry Romans
“Brilliant day out, loads to see and do, great value for money. Can’t wait for next years show, loved it!” Catherine Page
“Great family day out both my kids loved it, great value for money just on your doorstep. Will definitely be returning next year and bringing more of the family.” Clairey Davey
“Absolutely amazing day out! And loved that there was a free bus so it was easy to get to. Me and my partner are definitely going next year!!” Alexandra Lauren Murray
“An amazing day loved it all. Will definitely go next year . Well done all concerned.” Sheila Sibley
and my favourite comments came from Tammy Cooney “Well worth the 50 year wait!”.
Master H’s face says it all
Do you have anything to say about the Yeovil Show? Did you go or decide not to? I’d love to hear your thoughts in the comments.
I have loved being the Yeovil Show Brand Ambassador for 2016 and I’ll definitely be going next year and taking my friends with me.